Please answer questions below as Chief Marketing Officer of Sunilever Company:
1. Please assess company’s mission statement which was updated at 2010 according to the specifications a good mission statement should have. And write a better mission statement as an update of the current one.
2. Please prepare both BOSTON Consulting Group and McKinsey/GE Matrix to reassign company resources.
Company’s current financial situation shows that yearly profits will increase from 100 million dollar to 200 million dollars in ten year. But company’s strategic plan suggests having 400-million-dollar profit per year at the end of strategic planning period.
3. According to information above, draw and explain strategic planning gap for the company.
4. Assess growth strategies, choose one growth strategy for the company to fill strategic planning gap.
İşin Yapılacağı Konum: ONLINE
Görevin Başlangıç Tarihi: 02-06-2021
Görevin Bitiş Tarihi: 05-06-2021
Kategori: Ders / Çeviri